Bring the press release to life

‘Is the press release dead?’ has been debated in the industry for years, but are we having the right debate? The argument about the importance of the press release has gone back and forth. Many people have claimed that it no longer has a place in the ever-evolving digital media landscape, while others still say there is no better way …

Storytelling in the sector

Papillon’s association with Busy Bees began in 2011, soon after Papillon itself was founded. My former career in journalism and advertising, together with my personal role as mother of three, provided good grounding for the turbulent role of PR.  At that time, Busy Bees had more than doubled its portfolio of nurseries to 126, having acquired Just Learning. Already the …

Mind the hashtag

Before Twitter and the ensuing rise of Instagram, Pinterest, YouTube and other tag-happy social platforms, the hashtag key on your keyboard would’ve stayed relatively untouched. In fact, when I think about it, in what context were hashtags used before social media? Now they are everywhere, even entering into speech as a way to express emotion (#annoying). But today, a hashtag …

What’s in a national day?

As PRs, we often rely on awareness days or months to round out our campaigns. Planning a literacy campaign? Let’s incorporate World Book Day. Got a new meat-free burger? Makes sense to launch during National Vegetarian month. We’ve a day to mark everything – some ridiculous, some a bit of fun and some that truly matter. And when that’s the …