Dispelling four myths about the world of PR

  If there is a profession that should be able to shake its misconceptions, then it’s public relations. After all, we are the masters of spin, right? (Let’s come back to this later). But for a sector where part of our job is to communicate the positive stories about our clients, industries or sectors we work within and to help …

Bring the press release to life

‘Is the press release dead?’ has been debated in the industry for years, but are we having the right debate? The argument about the importance of the press release has gone back and forth. Many people have claimed that it no longer has a place in the ever-evolving digital media landscape, while others still say there is no better way …