Social Media Day: Give your brand the recognition it deserves

Social media is digital blessing for public relations professionals, creating a perfect channel to connect directly with key audiences while developing a brand’s online presence and reputation. At Papillon, building and protecting a brand’s reputation is what makes us tick. With 30 June as Social Media Day, we wanted to share our top tips to help give your brand the …

GDPR: a year on

  In the lead up to the introduction of the GDPR regulations in May 2018, it felt like we were on the brink of something catastrophic. Inboxes were being flooded with messages saying, ‘are you prepared’, ‘are you ready for the impending deadline?’, ‘the clock is ticking’. This caused panic among businesses. Marketing, communication and PR departments were rushing about …

And the award goes to…

Unless you’ve been living under a rock, it’s hard not to notice that Hollywood’s award season reaches its pinnacle on Monday night with the 91st Academy Awards. But did you know there are studies that suggest receiving an Academy Award – or even being a nominee – massively boosts a film’s profits? The perks of winning awards still translate through …

Like a moth to a flame – the fallout of Fyre Festival

Since the Netflix documentary release of the Fyre Festival scandal, it’s definitely been a hot topic within our team. We all felt anxious simply watching the documentary, never mind putting ourselves in the minds of their massively out of depth comms team. Our graduate account executive, Holly, shared her views with PR Week about how influencers flocked to be a …