UK Charity Week – 4 campaigns that hit the mark

During UK Charity Week we’ve had a look back through the best of the bunch of this year’s charity campaigns. Charity Week was introduced to give awareness to charities and fundraising at the time of year when the spirit of giving means people are at their most generous. Take a look at our favourite four that got us reaching into …

What’s in a national day?

As PRs, we often rely on awareness days or months to round out our campaigns. Planning a literacy campaign? Let’s incorporate World Book Day. Got a new meat-free burger? Makes sense to launch during National Vegetarian month. We’ve a day to mark everything – some ridiculous, some a bit of fun and some that truly matter. And when that’s the …