Being reactive on social media

We spend an average of 24 hours a week online, whether that’s by scrolling through Facebook or doing the weekly shop. As time spent online has increased, so has the importance of feeding consumers and generating live conversations on social media.  

There’s no platform more live than Twitter. On your timeline you will find a regularly updated section called ‘Trends for you’ with the most talked about hashtags right now. These topics are generated by tweets using the hashtag in question and are a fantastic resource to help businesses to react to worldwide events.

By monitoring these trends, businesses can generate relevant content, from tweets, visual media, blogs, and articles.

 We are not saying you need to be reactive to create all your content, but this feature is a useful engagement tool. There are several weekly well-known hashtags like #MondayMotivation and #WednesdayWisdom which spark conversation between users. Your timeline will be full of joyous and inspirational quotations accompanied by quirky GIFs.

If you are planning content around weekly hashtags you are already halfway there. You can write these weeks in advance and report back on what content worked and what didn’t. A lot of things in life are trial and error so do the same with your content but don’t forget it is important to stay focused – do not deviate from your brand.

Some of you may have come across the weird and wonderful hashtags that appear across social media. A considerable number of little known national days are quite inspiring – we’ve come across hashtags for cheese, animals and even odd socks! We are a big believer of joining in on those days because being part of the conversation is paramount no matter how whacky it might be. Hashtags can also be used to raise awareness of political days, charity weeks and what’s going on in the news.

We have collated some of the days across the year so you can prepare your content plan and be less reactive:

January 2020

• Thursday 2^nd January – #sciencefictionday
• Wednesday 8^th January – #bubblebathday
• Monday 20^th January – #cheeseloversday
• Thursday 23^rd January – #pieday

February 2020

• Sunday 2^nd February – #groundhogday
• Sunday 9^th February – #pizzaday
• Tuesday 11^th February – #makeafriendday

March 2020

• Friday 6^th March – #employeeappreciationday
• Wednesday 18^th March – #globalrecyclingday
• Thursday 19^th March – #certifiednursesday
• Monday 30^th March – #takeawalkintheparkday

April 2020

• Thursday 2^nd April – #worldautismawarenessday
• Thursday 9^th April – #unicornday
• Wednesday 22^nd April – #earthday
• Monday 27^th April – #tellastoryday

May 2020

• Saturday 2^nd May – #truffleday
• Tuesday 5^th May – #teacherappreciationday
• Friday 15^th May – #biketoworkday
• Monday 25^th May – #nationalwineday

June 2020

• Wednesday 3^rd June – #eggday
• Monday 8^th June – #bestfriendday
• Friday 19^th June – #wearblueday
• Tuesday 23^rd June – #hydrationday

July 2020

• Tuesday 14^th July – #macandcheeseday
• Sunday 19^th July – #daiquiriday
• Thursday 23^rd July – #gorgeousgrandmaday

August 2020

• Tuesday 4^th August – #coastguardday
• Monday 10^th August – #vloggingday
• Thursday 20^th August – #radioday
• Sunday 30^th August – #griefawarenessday

September 2020

• Friday 4^th September – #foodbankday
• Saturday 12^th September – #dayofencouragement
• Sunday 13^th September – #kidstakeoverthekitchenday
• Friday 25^th September – #comicbookday

October 2020

• Monday 5^th October – #childhealthday
• Saturday 10^th October – #worldmentalhealthday
• Wednesday 14^th October – #stopbullyingday
• Friday 30^th October – #publicistday

November 2020

• Wednesday 4^th November – #stressawarenessday
• Sunday 8^th November – #cappucinoday
• Wednesday 18^th November – #princessday
• Friday 27^th November – #blackfriday

December 2020

• Tuesday 8^th December – #brownieday
• Friday 18^th December – #twinday

The national day hashtags listed above are just small snippets of what you can take advantage of from online calendars. To ensure you receive positive engagement from your followers try and make it relatable, clear and concise.

If you do a little bit of research and plan content monthly, you will find scheduling and posting much more exciting. There is no harm in looking at other people’s profiles and producing your own content from this – you are being inspired.