In the lead up to the introduction of the GDPR regulations in May 2018, it felt like we were on the brink of something catastrophic. Inboxes were being flooded with messages saying, ‘are you prepared’, ‘are you ready for the impending deadline?’, ‘the clock is ticking’. This caused panic among businesses. Marketing, communication and PR departments were rushing about …

  If there is a profession that should be able to shake its misconceptions, then it’s public relations. After all, we are the masters of spin, right? (Let’s come back to this later). But for a sector where part of our job is to communicate the positive stories about our clients, industries or sectors we work within and to help …

Unless you’ve been living under a rock, it’s hard not to notice that Hollywood’s award season reaches its pinnacle on Monday night with the 91st Academy Awards. But did you know there are studies that suggest receiving an Academy Award – or even being a nominee – massively boosts a film’s profits? The perks of winning awards still translate through …

Since the Netflix documentary release of the Fyre Festival scandal, it’s definitely been a hot topic within our team. We all felt anxious simply watching the documentary, never mind putting ourselves in the minds of their massively out of depth comms team. Our graduate account executive, Holly, shared her views with PR Week about how influencers flocked to be a …