Katie Whirledge of Papillon Communications urges trusts and schools to go beyond the noise of social timelines, and to articulate their purpose – and share their progress and achievements – via the mainstream media. Here, Katie reflects on her work with trusts and schools in recent months with Forum Strategy. “Exams will go ahead next summer” Education Secretary Gavin Williamson announced …
The advantages of having a brand ‘tone of voice’
In business, marketing especially, you may hear the phrase ‘tone of voice’ being used. But what is it and why is it so important? A tone of voice doesn’t refer to the spoken voice, but rather the written side. A company’s tone of voice is what you see and read on their websites, their social posts, their mailings, packaging and …
Papillon Communications cycles 50km with the Kids Planet team for Chester Zoo fundraiser
At Papillon Communications we have been working closely with the team at Kids Planet Day Nurseries, to support their Summer Stampede campaign to raise vital funds for Chester Zoo. As part of the activities, we decided to join the team on their gruelling 50km bike ride which took place on Friday 11th September. Twelve members of staff from Kids Planet …
Know your emojis
Life as we know it today forces us to be surrounded by screens and technology. Many of us cannot go a few minutes without looking at some sort of screen, whether that be a TV, laptop/desktop, tablet or mobile. When using our screens, it is more common than not nowadays, to see an emoji or two – they communicate sentiments …