Introducing video and intergenerational care to Red Homes Healthcare Group

During Intergenerational Week (8-14 March 2021) we worked closely with our client Red Homes Healthcare to facilitate something truly interactive this year, to bring benefit to both residents as well as younger children. From research and our own personal homeschooling experience, we know that many children discovered new and altogether different skills from their parents whilst at home. These were …

School desk

The importance of a communications strategy for Schools and Trusts

Katie Whirledge of Papillon Communications urges trusts and schools to go beyond the noise of social timelines, and to articulate their purpose – and share their progress and achievements – via the mainstream media. Here, Katie reflects on her work with trusts and schools in recent months with Forum Strategy. “Exams will go ahead next summer” Education Secretary Gavin Williamson announced …

Brands tone of voice

The advantages of having a brand ‘tone of voice’

In business, marketing especially, you may hear the phrase ‘tone of voice’ being used. But what is it and why is it so important? A tone of voice doesn’t refer to the spoken voice, but rather the written side. A company’s tone of voice is what you see and read on their websites, their social posts, their mailings, packaging and …