If there is a profession that should be able to shake its misconceptions, then it’s public relations. After all, we are the masters of spin, right? (Let’s come back to this later). But for a sector where part of our job is to communicate the positive stories about our clients, industries or sectors we work within and to help …

Unless you’ve been living under a rock, it’s hard not to notice that Hollywood’s award season reaches its pinnacle on Monday night with the 91st Academy Awards. But did you know there are studies that suggest receiving an Academy Award – or even being a nominee – massively boosts a film’s profits? The perks of winning awards still translate through …

Since the Netflix documentary release of the Fyre Festival scandal, it’s definitely been a hot topic within our team. We all felt anxious simply watching the documentary, never mind putting ourselves in the minds of their massively out of depth comms team. Our graduate account executive, Holly, shared her views with PR Week about how influencers flocked to be a …

This is the first question we ask our clients when we start to talk about crisis communications. Unfortunately, crises in the workplace happen when you least expect it. Being prepared with a robust communication plan in line with your operational actions is key when it comes to protecting your reputation. The number of crises that can affect your company might …