School desk

The importance of a communications strategy for Schools and Trusts

Katie Whirledge of Papillon Communications urges trusts and schools to go beyond the noise of social timelines, and to articulate their purpose – and share their progress and achievements – via the mainstream media. Here, Katie reflects on her work with trusts and schools in recent months with Forum Strategy. “Exams will go ahead next summer” Education Secretary Gavin Williamson announced …

Brands tone of voice

The advantages of having a brand ‘tone of voice’

In business, marketing especially, you may hear the phrase ‘tone of voice’ being used. But what is it and why is it so important? A tone of voice doesn’t refer to the spoken voice, but rather the written side. A company’s tone of voice is what you see and read on their websites, their social posts, their mailings, packaging and …

Know your emojis

Life as we know it today forces us to be surrounded by screens and technology. Many of us cannot go a few minutes without looking at some sort of screen, whether that be a TV, laptop/desktop, tablet or mobile. When using our screens, it is more common than not nowadays, to see an emoji or two – they communicate sentiments …