Academies: what’s the problem?

The transition from local authority school to academy isn’t an easy one. The promise of the academies program, namely that headteachers, free of local authorities, would gain autonomy and sail into a brighter future met choppy waters. The school leaders we speak to are taken aback by the amount of negative feeling the word ‘academy’ evokes. They point to the …

Social Media Day: Give your brand the recognition it deserves

Social media is digital blessing for public relations professionals, creating a perfect channel to connect directly with key audiences while developing a brand’s online presence and reputation. At Papillon, building and protecting a brand’s reputation is what makes us tick. With 30 June as Social Media Day, we wanted to share our top tips to help give your brand the …

GDPR: a year on

  In the lead up to the introduction of the GDPR regulations in May 2018, it felt like we were on the brink of something catastrophic. Inboxes were being flooded with messages saying, ‘are you prepared’, ‘are you ready for the impending deadline?’, ‘the clock is ticking’. This caused panic among businesses. Marketing, communication and PR departments were rushing about …

Dispelling four myths about the world of PR

  If there is a profession that should be able to shake its misconceptions, then it’s public relations. After all, we are the masters of spin, right? (Let’s come back to this later). But for a sector where part of our job is to communicate the positive stories about our clients, industries or sectors we work within and to help …