News, blogs, video, podcasts, tweets, DMs – you name it, we’re bombarded with updates, notifications and information every minute of every day. And whilst we like to think we are on top of the news agenda, we don’t always talk about what we hear, read or listen – that is, until recently. At the agency this week, we are pleased …

The transition from local authority school to academy isn’t an easy one. The promise of the academies program, namely that headteachers, free of local authorities, would gain autonomy and sail into a brighter future met choppy waters. The school leaders we speak to are taken aback by the amount of negative feeling the word ‘academy’ evokes. They point to the …

Social media is digital blessing for public relations professionals, creating a perfect channel to connect directly with key audiences while developing a brand’s online presence and reputation. At Papillon, building and protecting a brand’s reputation is what makes us tick. With 30 June as Social Media Day, we wanted to share our top tips to help give your brand the …

  In the lead up to the introduction of the GDPR regulations in May 2018, it felt like we were on the brink of something catastrophic. Inboxes were being flooded with messages saying, ‘are you prepared’, ‘are you ready for the impending deadline?’, ‘the clock is ticking’. This caused panic among businesses. Marketing, communication and PR departments were rushing about …