Typing on a Mac

Being reactive on social media

We spend an average of 24 hours a week online, whether that’s by scrolling through Facebook or doing the weekly shop. As time spent online has increased, so has the importance of feeding consumers and generating live conversations on social media.   There’s no platform more live than Twitter. On your timeline you will find a regularly updated section called …

Old telephone next to iPhone

A little less PR, a little more communication, please

A few weeks ago, a fellow PR said to me, “no matter the problem, nine times out of ten, a PR agency will give you a PR solution.” Papillon started out as a PR agency; press releases, media relations, slick campaigns, events, ideas and creativity in buckets – and this will be in Papillon’s DNA forever. But a few years …

Man reading a newspaper

Morning routine, how’s yours?

News, blogs, video, podcasts, tweets, DMs – you name it, we’re bombarded with updates, notifications and information every minute of every day. And whilst we like to think we are on top of the news agenda, we don’t always talk about what we hear, read or listen – that is, until recently. At the agency this week, we are pleased …

Academies: what’s the problem?

The transition from local authority school to academy isn’t an easy one. The promise of the academies program, namely that headteachers, free of local authorities, would gain autonomy and sail into a brighter future met choppy waters. The school leaders we speak to are taken aback by the amount of negative feeling the word ‘academy’ evokes. They point to the …