UK Charity Week – 4 campaigns that hit the mark

During UK Charity Week we’ve had a look back through the best of the bunch of this year’s charity campaigns. Charity Week was introduced to give awareness to charities and fundraising at the time of year when the spirit of giving means people are at their most generous. Take a look at our favourite four that got us reaching into …

Care in crisis

BBC Radio 4’s flagship consumer affairs programme recently turned its focus on the care home sector following statistics that showed 70 people had died in care homes from choking. The programme highlighted that this figure did not include those who died later in hospital with complications from choking related incidents, and if those cases were to be included the number …

Five ‘frightfully’ clever campaigns

Halloween is another chance for companies to grab the media’s attention and hijack the spotlight. Every brand wants to put their mark on Halloween and so we, as customers, are bombarded yearly. But beyond adding a pumpkin to your logo, it’s getting harder and harder to stand out. This is why we’ve put together some of our favourite spooktastic campaigns …

How Pret A Manger got it very wrong and a little bit right

The death of a young person is always going to be highly emotive, especially so when the prevailing view is that the death was preventable and that a corporate entity is in some way to blame. Such were the circumstances surrounding the teenager Natasha Ednan-Laperouse’s death from an allergic reaction from having eaten a Pret A Manger baguette. As with …