Brands tone of voice

The advantages of having a brand ‘tone of voice’

In business, marketing especially, you may hear the phrase ‘tone of voice’ being used. But what is it and why is it so important? A tone of voice doesn’t refer to the spoken voice, but rather the written side. A company’s tone of voice is what you see and read on their websites, their social posts, their mailings, packaging and …

Know your emojis

Life as we know it today forces us to be surrounded by screens and technology. Many of us cannot go a few minutes without looking at some sort of screen, whether that be a TV, laptop/desktop, tablet or mobile. When using our screens, it is more common than not nowadays, to see an emoji or two – they communicate sentiments …

Which social media sites are right for me?

There are now so many more social media platforms out there, but it can be quite overwhelming if you are just starting out. We believe social media is a vital part of marketing and can work wonders for raising brand awareness. With a greater need for a social presence, choosing the right one may seem difficult. A question you may …