How Pret A Manger got it very wrong and a little bit right

The death of a young person is always going to be highly emotive, especially so when the prevailing view is that the death was preventable and that a corporate entity is in some way to blame. Such were the circumstances surrounding the teenager Natasha Ednan-Laperouse’s death from an allergic reaction from having eaten a Pret A Manger baguette. As with …

The power of internal communications

On a recent CIPR Crisis Communications training course, I was asked about how to inform and engage the internal audience during a crisis. Given the significance of those within an organisation as one of the key stakeholder groups this is a really important question. I asked Jenni Field FCIPR, Co-Founder of The IC Crowd and a thought leader on all …

School students make headlines

You’re standing in front of a room full of 15-year old students who are about to make some very important decisions that will set them on their course for the future. Heavy stuff at such a young age. What would you like to say to them, knowing what you know now? It’s not so much a question of what, but …

Bring the press release to life

‘Is the press release dead?’ has been debated in the industry for years, but are we having the right debate? The argument about the importance of the press release has gone back and forth. Many people have claimed that it no longer has a place in the ever-evolving digital media landscape, while others still say there is no better way …