Care in crisis

BBC Radio 4’s flagship consumer affairs programme recently turned its focus on the care home sector following statistics that showed 70 people had died in care homes from choking. The programme highlighted that this figure did not include those who died later in hospital with complications from choking related incidents, and if those cases were to be included the number …

Five ‘frightfully’ clever campaigns

Halloween is another chance for companies to grab the media’s attention and hijack the spotlight. Every brand wants to put their mark on Halloween and so we, as customers, are bombarded yearly. But beyond adding a pumpkin to your logo, it’s getting harder and harder to stand out. This is why we’ve put together some of our favourite spooktastic campaigns …

How Pret A Manger got it very wrong and a little bit right

The death of a young person is always going to be highly emotive, especially so when the prevailing view is that the death was preventable and that a corporate entity is in some way to blame. Such were the circumstances surrounding the teenager Natasha Ednan-Laperouse’s death from an allergic reaction from having eaten a Pret A Manger baguette. As with …

The power of internal communications

On a recent CIPR Crisis Communications training course, I was asked about how to inform and engage the internal audience during a crisis. Given the significance of those within an organisation as one of the key stakeholder groups this is a really important question. I asked Jenni Field FCIPR, Co-Founder of The IC Crowd and a thought leader on all …