Mind the hashtag

Before Twitter and the ensuing rise of Instagram, Pinterest, YouTube and other tag-happy social platforms, the hashtag key on your keyboard would’ve stayed relatively untouched. In fact, when I think about it, in what context were hashtags used before social media? Now they are everywhere, even entering into speech as a way to express emotion (#annoying). But today, a hashtag …

What’s in a national day?

As PRs, we often rely on awareness days or months to round out our campaigns. Planning a literacy campaign? Let’s incorporate World Book Day. Got a new meat-free burger? Makes sense to launch during National Vegetarian month. We’ve a day to mark everything – some ridiculous, some a bit of fun and some that truly matter. And when that’s the …

The Prickly Issue of Managing Communications in a Crisis 2018

Other than death and taxes there are no certainties in life and I cannot say whether you and your organisation will ever have to face a crisis. I hope you will never have to, but if you do it will be highly challenging and you will need to respond positively to come out the other side with your personal and …

Crisis? It’s not a case of 9-5

CRISIS? IT’S NOT A CASE OF 9-5…..AND DON’T USE THE LAW AS A REASON TO SAY NOTHING! Two things have caught my eye in the news of late.  Both of these items, whilst not central to the immediacy of a crisis, in their own way have an important and significant impact in the wider aspects of dealing with incidents and …