Can you put a price on your reputation?

Unfortunately, crises in the workplace do occur and if they are not handled in the right way it could cost you your business. While most organisations spend significant time and effort putting operational plans in place to deal with a disaster, they put relatively little resource into protecting their most important asset, their public reputation.

Could it happen to you? Crises don’t just happen to other people. Given the frequency of incidents and crisis situations can you afford to keep your fingers crossed and hope for the best?

What keeps you awake at night?  There is a surprising commonality of crises across sectors; fatalities or injuries, IT failure or data loss, criminal activity, a quality or regulatory issue compromising safety, fire or flood affecting properties, the list goes on… Somewhere an organisation you know will be tackling one of these today and dealing with the consequences.

And if the worse happens, are you prepared?

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Preparation is key:

Much can be done to mitigate the impact of a crisis, starting with having an effective and robust communication plan in place. Have you?

We can help you establish the “what ifs” and work with you to develop a workable plan linking operational response with reputation management.

Using real life scenarios applicable to your business and using professional recording equipment and our very own experienced training mentor, we will help identify and develop your key spokespeople. We will provide them with the skills and confidence they need to be able to react appropriately and effectively with all your stakeholders in the event of a crisis.

And should you ever need our support in the event of a crisis, we are happy to advise you remotely or stand right by your side.

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Crisis communication

Our entry level monthly support package includes:

• Initial one day crisis communication workshop to identify risks and create a bespoke incident plan
• Reactive response and services to crisis including email/phone/skype support, responding to media and drafting statements*
• Quarterly reviews by email/skype/phone.

*this package includes a set number of hours of support, additional hours available at an additional cost.

Quarterly review face to face meetings are available at an additional cost.

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Crisis communications packages

A two-hour session at your office

This session is ideal for time-short senior leaders and those wanting a quick refresher ahead of an important media facing event. The programme covers all the basics you need to know to keep you safe and position your company in the very best light and will include two realistic practice interviews and a recording to take away to clarify your learning.

Training course for up to six participants

This in-depth and interactive media training session focuses on every element of media interaction including coveted Q&A interviews and unwanted door-stepping. We will focus on preparation techniques, identifying and delivering key messages and how to ensure those messages are delivered with maximum impact on radio and TV. The session will include practice interviews and be supported with a wide range of course materials including your recordings.

Training workshop for six to ten participants

This session is designed for larger groups who need to understand the media environment and be able to speak positively on behalf of their organisation. We will take everyone through what they need to know; how to plan, what makes a good message, how to deal with those tricky questions. The session will include practice interviews and be supported with a wide range of course materials including your recordings.

Crisis training

Combination media/crisis training for up to six participants

This is an increasingly popular session and covers a great deal of ground in a very intensive, interactive day. The morning’s activity focuses on media interviews and selling the good news, while the afternoon activities explore crisis situations and dealing with bad news.

This course is designed to build confidence and skill within your senior team so they can plan and deliver a sound communication plan during good or bad times.

Creating incident  / communication plans

Facing a crisis? Your reputation is far too valuable to be left to chance. Preparation is key. We can work with you to build a robust communication plan for your organisation that links both operational and communication actions that will enable you to take control and help to protect your reputation. We will help you to identify threats and plan appropriate actions should you be caught in the media spotlight.

Crisis exercise

A highly bespoke package where we will design a realistic scenario for your organisation and then put your leadership and communications team through a simulation test exercise. In a safe environment we can give a realistic experience that will allow you to test your procedures and have the experience of running a response to a major incident.

Communications skills – communicating and leading through change

Change is inevitable and ongoing. Every organisation needs to manage change effectively and responsibly in order to evolve. it. Whether you are experiencing rapid change through growth, acquisition, restructuring, legislation or Brexit(!), communication is key to ensure changes are viewed and undertaken with positivity and professionalism and we know how to help you achieve this.

This is a group workshop designed to support participants, usually drawn from the leadership team, explore and create communication solutions to support change. We prime and pose those imperative and difficult questions, lead discussions and planning sessions and present invaluable feedback.

What are the issues and why is change required? What are the impacts, the potential threats and opportunities? We will explore a range of perspectives and stress why it is important to plan ahead.

A series of practical activities within the programme will test the effectiveness of the messages and delivery and build confidence in the team.