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How can PR help businesses thrive?

When public relations is utilised well, it can bring a business many exciting opportunities. At its core, public relations is about creating content and raising awareness of a brand. Whether a story receives coverage in the local newspaper or an interview on your counties BBC Radio station, these are great ways to inform both readers and listeners about your brand.

At Papillon Communications, we recently secured an interview opportunity at BBC Radio Nottingham during drive time for one of our care home clients. Care homes are receiving mixed press coverage due to the pandemic and the poor response from the Government about the lack of PPE. We felt it was imperative for one of our care home managers to reflect on the efficient procedures and precautions Red Homes Healthcare has been taking. The interview was four minutes long and helped to increase visibility and brand recognition.

Opportunities like these aid the growth of organisations and supports their ongoing initiatives. One of the main goals for us as PR professionals is to secure as much coverage as possible but it must be catered for the right audience. With the most relevant information written within the first two paragraphs of the press release, interested journalists will contact us for further details. Working in this way helps to obtain more targeted national coverage for a client, no matter how big or small.

What is the definition of PR?

According to Hubspot, the definition of PR is: “Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.”

There are lots of different meanings for PR but what we believe it means for us is to provide a strategic communication process for our client and maximise all opportunities to enhance their brand online and offline.

What is newsworthy?

Many businesses believe they do not have newsworthy content. Trust us, you do but we just have to develop it. It is our job as PR professionals to create campaigns and transform a small story into something larger scale for newspapers and magazines. Here’s a fantastic example, we worked with the Daily Mirror in February for Pancake Day on behalf of Upham Pub Company. They were looking for a step by step guide on how to make pancakes demonstrated by a restaurant chef. The edited video received national coverage so we can help you achieve exposure like this.

Is PR right for my business?

We are more than happy to speak to you about any requirements you may have. At Papillon we tailor packages to what suits you and your brand best. If you have a one-off story, let us help you gain maximum exposure because that one press release could turn into several articles and inevitably enhance your brand and its reputation.

All opportunities will be explored and any we feel reflects your brand; we will seek permission first. We do not just jump for any prospect that comes into our inbox, we carefully research the sender and address how it will benefit your brand.

We like to tell stories and if you have a story to share and need our expertise to share it with the world please email