Busy Bees overseas
Not only is Busy Bees the leading provider of childcare in the UK, but recent growth overseas means it now provides care for 15,000 children across 150 settings in China, Singapore, Canada, Malaysia and Australia. We provide ad hoc support to help the international team promote its development and successes.
By drafting features for a number of education titles, we’ve illustrated how Busy Bees International is shaping early years best practice across the globe. We’ve also raised the profile of its innovative teacher exchange programme, where Busy Bees practitioners from the UK visit and work alongside its nurseries in Singapore, demonstrating its commitment to creating future citizens of the world.
For each new international acquisition, we also provide a PR consultancy service and liaise with senior management, lawyers and fellow communications teams to draft and distribute announcements to stakeholders and the press.
In January 2018 Busy Bees played a part of the UK business delegation within Theresa May’s first trade mission to China. China as Par We worked with the Government’s press office to draft a statement about Busy Bees’ accomplishments and the announcement of its expansion plans for the next five years. The visit was published by more than 500 titles across two days.
“I’ve worked with Papillon team for a long time now. Not only are they on hand whenever I need them but they keep Busy Bees International at the forefront of their minds for press opportunities that will enhance our reputation.”
Yvonne Smillie International project coordinator
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