Child safety first campaign
BB Training wanted to increase their CRS and build strategic partnerships with key organisations that share the same values.
They identified Paediatric First Aid Training as an area for growth and so Papillon Communications curated and promoted the ‘Child Safety First’ campaign. The campaign was in partnership with Ronald McDonald House Charities and called for more people who regularly care for under 5s, including childcare professionals, parents and grandparents to become sufficiently skilled and confident in the basics of Paediatric First Aid.
The launch of the campaign coincided with Child Safety Week, an annual awareness week hosted by the Child Accident Prevention Trust, and preceded new legislation that required all new recruits who hold a Level 2 or Level 3 qualification in Childcare to present an Emergency Paediatric First Aid or a full Paediatric First Aid certificate if they are to count towards the staff/qualification ratios under the Early Years Foundation Stage (EYFS).
As part of the campaign, BB Training and Ronald McDonald House Charities created a handy A5 booklet containing important information on Paediatric First Aid Training, available in print and to download from the BB Training website.
As well as Ronald McDonald House Charities, BB Training worked with organisations including Merry Hill Shopping Centre’s ‘Mummy Morning’ group and The Wildlife Trust to develop a series of Paediatric First Aid training workshops around the West Midlands, free to anyone who would benefit from the experience. Donations were encouraged, and all contributions from the workshops went towards Ronald McDonald House Birmingham which provides free ‘home away from home’ accommodation to families with seriously ill children being treated close by at Birmingham Children’s Hospital.
As well as detailing the key skills needed to effectively administer Paediatric First Aid, delegates were provided with an information booklet and First Aid Kit, developed by BB Training, to take away following the workshop.
Off the back of the Child Safety First Campaign, we worked with TV presenter Anna Williamson to hold a workshop session for her and her friends and family following the birth of her son. This event gained coverage in the Huffington post (domain authority of 87) as well as four other key pieces in local publications.
The overall campaign gained 20 pieces of coverage in both, trade, consumer and local press, reaching over 200 thousand readership.
The campaign coverage alone gained over 55 social media shares.
The week of the launch, Twitter profile visits were up by 211 per cent, mentions up by 115 per cent and they gained 65 new followers.
The week of the launch, three posts relating to the launch gained the top page engagement, reaching over 1000 people.
New partnerships were forged with national organisations; The Wildlife Trust, Ronald McDonald House Charities and Intu.
BB Training launched BB First Aid following the campaign.
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