Papillon had the honour of supporting Innovation School Stoke (ISS) as they officially launched a new concept to nurture vulnerable young people who have become disengaged with mainstream education.

The school is part of The Erudition Schools Trust (EST), a not-for-profit organisation that combines traditional teaching methods with access to cutting edge technology. ISS caters for some of the most vulnerable and challenged young people in and around Stoke on Trent.

Following the success of an initial pilot, and with a need to raise the profile of the offering to prospective service users and external agencies, The Erudition Schools Trust enlisted the support of Papillon.

Tasked with raising the profile of the fledgling school to existing and prospective stakeholders with no additional budget; Papillon set about drumming up press and broadcast interest in the official launch ceremony. Key messages for ISS and EST were distilled into clear, considered and impactful written and verbal communication.

After identifying key regional print, online and broadcast media contacts, we drafted and issued a concise press statement announcing the opening of ISS which conveyed the key messages, aims and objectives of both school and sponsor. We liaised regularly with media in the run up to the launch event to encourage attendance and achieved maximum exposure.

We attended the opening ceremony to facilitate media attendance and requirements, brief spokespeople and students prior to interviews, help host VIP guest, Lord David Puttnam, and co-ordinate photography. 

A post event media campaign was also drafted and issued, including endorsements from Lord Puttnam, which provided ISS with a public parliamentary seal of approval.