Promoting catering to young talent.
BB Training wanted to hold an incentive that would encourage the spark of interest Food Technology students have in catering and offer them the chance to take part in a fun and creative activity that would provide them with an exciting learning experience. The Greens to Gourmet competition was launch in 2015 and came back in 2016, as a way to encourage young people to follow their passion as well as advocate apprenticeships and promote BB Training catering training programme.
Food Technology students were asked to prepare a delicious meal from one of two mystery bags, filled with healthy, seasonal ingredients. The best dishes went onto the finals, where an expert panel had the tough task of deciding the overall winner.
Award winning Chef Director Luke Tipping kindly took time out of the kitchen at one of Birmingham’s most respected Michelin starred restaurants, Simpsons, to become the Greens to Gourmet ambassador and formed part of the judging team and offer his expert advice to the young chefs. Colin Diamond, Interim Executive Director of Education at Birmingham Council and Birmingham Mail food critic, Paul Fulford joined Luke on the judging panel, and the first year’s winner, 14-year-old Tre Whitlock͛ from Wheelers Lane Technology College, was also invited on the judging panel the following year.
Recruited support from respected Birmingham chef at Michelin stared restaurant, Simpsons, Luke Tipping, who acted as ambassador and judge.
Gained 10 pieces of coverage in its first year, including key trade teaching publications, The Teacher and local coverage in the Birmingham Mail, with 2 thought-led features secured in education press on the back of the competition.
Gained 12 pieces of coverage in 2016, including a radio interview with Luke Tipping on BB Radio West Midland, and articles in Teaching Times and Cost Sector Catering.
Built strong links with Birmingham City Council, with Head of Education, Colin Diamond a judge on the panel for both years and included the competition on the Birmingham City Council Schools Noticeboard, distributed to all schools in the area. An information pack was also distributed to all school representatives at the council meeting.
First year’s winner and 2016 judge, Tre was inspired by his experience and gained the confidence to go on to further education, studying catering.
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