Pudsey goes en pointe at Chase Grammar School
Services:
Social media management
Community and charity events
Press releases and features
The Client
Chase Grammar School is a private boarding and day school for children aged two - 19 years. We’ve worked together to promote its milestone events, such as GCSE and A-Level results day, managed its social media, organised focus groups and promoted its enrichment events in the local print and broadcast press.
The Campaign
Ahead of Children in Need 2017, the children at Chase Grammar School were lucky enough to win a visit from Pudsey the Bear. The school asked Pudsey to take part in the four and five-year-old’s rehearsals for The Nutcracker ballet and to enhance the event we arranged for two senior students of the Elmhurst Ballet School to come along and to show off their pliés and pirouettes.
The children were captivated by Pudsey and the ballet dancers and the whole of the West Midlands got to enjoy the show on BBC Midlands Today’s evening news, as well as coverage in Staffordshire Living, West Midlands Express & Star plus the Cannock and Lichfield Chronicle.
“Pudsey visiting the children was exciting enough, but when Papillon arranged for dancers from Elmhurst Ballet School to come along to join in the Nutcracker rehearsal they created such a special moment for the children. The press loved it too, and the school got lots of lovely press coverage and ended up on BBC West Midlands which raised our profile in the community.”
Karen D'Aguilar Director of external relations
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