Launching Ian Botham’s new steak house
Ian Botham launched his first steak house, aptly named BEEFY’S, at the Ageas Bowl at Southampton at a modest launch event. The event was closed to media but open to media opportunities before and after the launch.
Ian Botham joined forces with his great friend, Rod Bransgrove, in the venture and the brand concept, operation and menu was developed in partnership with David Mann, Chief Executive of Hampshire Cricket ground.
3* review by well-known food critic Tom Parker-Bowles for the Daily Mail.
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