‘Is the press release dead?’ has been debated in the industry for years, but are we having the right debate? The argument about the importance of the press release has gone back and forth. Many people have claimed that it no longer has a place in the ever-evolving digital media landscape, while others still say there is no better way …

Before Twitter and the ensuing rise of Instagram, Pinterest, YouTube and other tag-happy social platforms, the hashtag key on your keyboard would’ve stayed relatively untouched. In fact, when I think about it, in what context were hashtags used before social media? Now they are everywhere, even entering into speech as a way to express emotion (#annoying). But today, a hashtag …

As PRs, we often rely on awareness days or months to round out our campaigns. Planning a literacy campaign? Let’s incorporate World Book Day. Got a new meat-free burger? Makes sense to launch during National Vegetarian month. We’ve a day to mark everything – some ridiculous, some a bit of fun and some that truly matter. And when that’s the …

CRISIS? IT’S NOT A CASE OF 9-5…..AND DON’T USE THE LAW AS A REASON TO SAY NOTHING! Two things have caught my eye in the news of late.  Both of these items, whilst not central to the immediacy of a crisis, in their own way have an important and significant impact in the wider aspects of dealing with incidents and …