When public relations is utilised well, it can bring a business many exciting opportunities. At its core, public relations is about creating content and raising awareness of a brand. Whether a story receives coverage in the local newspaper or an interview on your counties BBC Radio station, these are great ways to inform both readers and listeners about your brand. …
Communication through crisis – hints and tips for schools and trusts
Katie Whirledge, founder and director of Papillon is known for her honest and very detailed advice for those within the care and education sector. Here you will find Katie’s top hints and tips when it comes to crisis communication. Communication is key and content is king, even more so during periods of unrest and uncertainty. But, as most of us …
Leading marketing campaigns during the Coronavirus pandemic
GO Outdoors is known for inspiring and encouraging customers to explore the great outdoors. Under current Government guidelines for COVID-19 however, the UK is on lockdown with an allowance to take only essential trips out.
How free quality content can open up a world of opportunity
Whether it’s Joe Wicks’ hosting his very own PE lessons, Jamie teaching us how to cook, English with Holly or doodling with Mo, there’s a huge array of free teaching resources now available on social media to help children and parents stay sane throughout the Coronavirus pandemic. Each and every weekday, hundreds of pre-recorded and live interactive videos are helping UK …




