Podcasts have taken the lead when it comes to digital marketing because they are so versatile. They can be accessed through various online streaming sites like Spotify, Google Play Music or Apple Music and episodes can be instantly downloaded to your smartphone. So, with these readily available, the overwhelmingness of unbelievable choice and genres will be a lot to divulge. …

The Papillon team has been closely monitoring the news around the COVID-19 Coronavirus outbreak. In light of ongoing concerns regarding COVID-19, Papillon has activated its business continuity plans. Our priority is to ensure the health and safety of our employees, customers and other stakeholders, as well as the continuity of our services to safeguard the interests of our clients. We …

Facebook Live is an excellent tool because it introduces audiences to the people behind a brand. Your brand. By doing this you are building a real human connection with your followers and those watching your content are genuinely interested in your videos. These are the viewers you should be targeting. If you haven’t used Facebook Live yet, it is a …

Influencer PR is big business! Seemingly ordinary people with hefty follower counts can often become as influential as major celebrities. Many influencers charge upwards of hundreds, even thousands of pounds, for a single post on their feed. The benefits for the business? Direct exposure to thousands of potential customers and solid stats such as impressions, likes and comments to show …